The stark pattern of power tools to accelerate the pace of brand building

Of the power tool industry to survive, to develop, only under state policies, efforts and hard work, they have to live up to expectations, the complaining is useless. Finally, the delegates unanimously determined to forge ahead, make the effort to vigorously explore the international market, expand exports, fight for the working principles of the formation of large quantities benign situation as soon as possible and put it into practice. From power tools in China in the early 1990s began the industry that is targeting the international demand for power tools and the most productive in Europe, North America dominate the market. At the same time, on the mid-1980s began, the well-known foreign manufacturers of power tools are factory built to our country, and has expanded each year.





After years of effort, the power tool industry in China has formed a distinctive pattern of enterprise: the scale and efficiency of enterprises have become increasingly prominent, large enterprises and medium-sized enterprises about the situation in the industry. Industrial concentration has been greatly improved. The power tools commentary on a famous brand in China, for the industry as a whole, are encouraging, but the Chinese brand name is not tenure, even after re-evaluation, the maintenance of the prestigious title than get more difficult, has received the prestigious title of China The six enterprises should cherish and cherish this hard-won honor. Similarly Happily, many enterprises of the power tool industry in China is speeding up the pace of brand building. Because they know that, although the prospect of the industry is very broad, but the development of the road is still long.





As role models, learning foreign companies advanced equipment, large-scale technical transformation of enterprises, increase production capacity and technological level, and learn from their advanced management experience, including marketing strategy, after-sales service, and quickly established its own marketing network and service system; same time, domestic enterprises are still learning foreign-funded enterprises attach importance to product quality and branding, to build a world-famous brand experience, vigorously strengthen its own brand-building, and has achieved remarkable success. After nearly 10 years of efforts, China has changed the past imported electric tool brands flooding the domestic market situation, the domestic power tools in the foreign market share increased to 90%.





Corporate structure adjustment is imperative we recognize that the implementation of corporate restructuring within the brand strategy and industry are inseparable. Electric tool industry in China a lot of the number of enterprises, it is understood, the past 10 years, China Electrical Equipment Industrial Association power tools Branch to strengthen industry surveys, and actively promote corporate restructuring of the industry. Regional businesses are more concentrated in the power tools, such as Zhejiang, Jiangsu, Shanghai and other places, strongly advocated great loss, many enterprises through technological innovation, the introduction of advanced production technology and testing equipment at or near the foreign advanced equipment level. In personnel training, the introduction of these backbone enterprises or self-training a large number of skilled and good marketing personnel, the establishment of a high-quality high-efficiency personnel. In marketing, a lot of backbone enterprises to learn advanced experience of the world-renowned electric tools enterprises, and combined with the domestic situation, constantly optimize marketing strategies to achieve simultaneously improve product quality and marketing.