Power tools to the domestic market situation analysis

Business for many years a well-known brand of power tools, Ms. Lee says, "by the foreign trade market steadily recession forcing many power tools manufacturers and distributors to begin the conversion strategy began to focus on the market development and innovation of domestic power tools, and some of their own power tools of the dominant domestic sales companies and businesses, but also play their own advantages, and actively on the upgrading of the relentless effort, the development is quite rapid. "


Power tools vendors, Li Qiang, frankly, as big as the capacity of the domestic market was not as international market, but the demand is still small, and most of them are professional power tools, higher selling prices, and thus economic good, as long as the emphasis on product quality, to continuously consolidate and open up the market share, the same future, the same can survive and develop. More discerning domestic electric tools market quality and brand power tools, power tools whether dealers or direct users, attaches great importance to the quality and brand of power tools. Therefore, the market to the good quality, good brand power tools raked. Enterprises, vendors with good market by market concept, power tools need not worry about sales.


It is understood that the quality requirements of the domestic users of power tools are increasingly high, in particular, is very concerned about the efficiency, weight, life expectancy and other indicators. Construction industry, for example, the problem of the quality of domestic power tools mainly reflects: electric hammer easy to heat, continuous working time, a small hammer impact, vibration, operator Crimping can be forced into the deep, the drill is easy to wear and easy to off and so on. In order to better exploit domestic and foreign markets, more and more power tools manufacturer and distributor of more emphasis on scientific and technological innovation, quality win, New consolidate and expand the market. Therefore, the power tool market, brand awareness and brand effect is more obvious, a lot of slightly strength and size of electric tools dealer, showed a high level of enthusiasm of the distribution of a good brand power tools. Electric tool market matures.


After cultivation in recent years, the Yongkang electric tool industry has formed many "own brand" and "own brand name", in particular, a number of well-known power tool brand, such as a broad, Randa, three front, strong and prosperous, etc., have been in my Province and even the power tool industry in China is starting to prove leader. It can be expected, these brands will be standardized and orderly competitive environment more healthy and more rapid growth. Emphasis on brand building, as manufacturers continue to increase investment in science and technology, develop new products, to achieve a diversified, large-scale, modern, large-scale, innovative products from a single small power tools to power tools power tool industry Series product direction to enter, and quickly occupied the commanding heights of the market.